One Man Brand

What can happen in our lives if we put our minds to it? Just what are we capable of turning ourselves into — and why do we try? One Man Brand explores these questions by delving into the life of a man who, in his own eyes, has really made it big. Robert Burck was a kid from a small town who was determined to make himself into something special. Always loving the attention of others, he worked as a model, a male stripper — "everything under the sun" — to get himself noticed. Then he made a simple discovery.

Lucy Nicholson

Photographer. Lucy Nicholson is a senior staff photographer with Reuters. She was born in London and is based in Los Angeles, having worked as a photographer in Mexico City, Chile, and Northern Ireland. She photographs sporting events such as the Olympics, Super Bowl, NBA Finals, Stanley Cup hockey, World Series baseball, and U.S. Open tennis. She also covers news and features in Los Angeles and beyond. She has been awarded for her sports photography twice in the Major League Baseball Hall of Fame contest, in the China International Press Photo contest, the PDN/Nikon Awards, and the Editor and Publisher's Photos of the Year Contest. Her multimedia video Homegirl cafe was a 2011 Webby Awards honoree for Documentary: Individual Episode.

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Jassim Ahmad

Editor. Jassim Ahmad joined Reuters in 2000 and works in its Media division as Global Head of Multimedia & Interactive Innovation, with responsibility for developing high-impact visual storytelling. Ahmad's multimedia work includes Bearing Witness and Times of Crisis - both collaborations with MediaStorm. His projects have won numerous awards including Documentary Project of the Year (POYi), Best Multimedia (ONA) and three Emmy nominations. In his previous position as Head of Visual Projects, Ahmad managed Reuters' programme of books, exhibitions and other other visual communications. He has produced several publications with Thames & Hudson, including The State of the World - published in 10 languages and staged as an exhibition in 25 locations in 10 countries, Sports in the 21st Century, and the Our World Now annual collector's series.

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